“You may love cycling but I bet you don’t enjoy the helmet that’s required along with it. Yes, safety first and all that, but they’re uncomfortable and let’s not even begin to talk about what it does to your hair. Luckily for us, the Swedish design duo Anna Haupt and Terese Alstin are looking out for us. They created Hövding, an invisible helmet made for cyclists. Hövding appears to be a funny looking collar around your neck, but what you don’t see is the folded up airbag hiding inside. When the airbag’s sensors are alerted to “abnormal movements,” a helmet-shaped hood deploys to protect your noggin.”

See more here: Design Milk